MainStreet Program

The New Mexico MainStreet Program (NMMS) fosters economic revitalization in the state by supporting local MainStreet organizations and their work in downtowns and adjacent neighborhoods. The Program provides resources, education, training and services that stimulate the economic vitality of each participating community while preserving and enhancing the built environment, culture and heritage.

As a grassroots, asset-based economic development program, NMMS assists communities in revitalizing their traditional and/or historic commercial districts. A program of the Economic Development Department, New Mexico MainStreet works throughout the state to help affiliated organizations create an economically-viable business environment that retains local cultural and historic resources. MainStreet is a consensus-building program which enhances community pride, helps stabilize the district economy to prevent revenue leakage, encourages the growth of small businesses, supports local employment and income opportunities and increased tax revenues and property values, and contributes to general quality of life.

The MainStreet Program provides resources and services that stimulate the economic vitality of each participating community while celebrating local heritage and culture. MainStreet Program Associates provide free training sessions and in-field consultation on design, promotion, organization, and economic vitality. New Mexico MainStreet also sponsors architecture and community planning projects in member communities through the UNM Design Planning and Assistance Center (DPAC) and economic structural analysis of the district through the UNM Bureau of Business and Economic Research.

New Mexico MainStreet is affiliated with the National Main Street Center, Inc., a subsidiary of the National Trust for Historic Preservation. The Program works within the National Main Street Center's established Four-Point Approach® customized to meet local needs and opportunities.

Since 1985, New Mexico MainStreet has been helping local communities revitalize their downtown commercial districts with remarkable results. Thousands of jobs have been created and millions of dollars in private funds have been invested in New Mexico’s Main Streets since the program began.

From July 2014 to June 2015, MainStreet Districts statewide saw the creation of 132 net new businesses, and 649 net new jobs, and the generation of $9,895,301 in private sector reinvestment.

In February 2014, New Mexico MainStreet released In the New Mexico Tradition: The Impacts of MainStreet 1985-2013, produced by PlaceEconomics of Washington DC. The report presents the tremendous success of the MainStreet program statewide through 28 years of compiled data. Major findings include:

  • More than $1 billion has been invested in MainStreet districts, more than half of that from the private sector.
  • These projects have generated an average of 430 New Mexico jobs and over $11 million in paychecks every year.
  • For every $1 the taxpayers of New Mexico have invested in the state MainStreet program, the private sector has invested $44.50 locally in MainStreet communities.
  • Conservatively, the private sector investment in MainStreet district buildings brings in an additional $5.1 million in local tax revenues each year.

Currently, there are 27 affiliates of New Mexico MainStreet: Albuquerque (Barelas, DowntownABQ and Nob Hill), Alamogordo, Artesia, Belen, Carlsbad, Clayton, Clovis, Corrales, Deming, Farmington, Gallup, Grants, Harding County, Las Cruces, Las Vegas, Los Alamos, Lovington, Portales, Raton, Roswell, Silver City, South Valley (Bernalillo County),Truth or Consequences, Tucumcari and Zuni Pueblo.


To find out more about New Mexico MainStreet, contact Rich Williams, Director of New Mexico MainStreet, (505) 827-0168 or

About the MainStreet Approach

New Mexico MainStreet member communities focus their efforts on these areas, known as the Four-Point Approach®. This proven economic development strategy is a comprehensive method for successful community revitalization:

  1. Organization - establishes and maintains a nonprofit corporation that works in partnership with the public and private sector to plan and implement a comprehensive downtown revitalization strategy.
  2. Economic Vitality- leveraging historic assets, harnessing economic assets, and creating a supportive business environment for small businesses, entrepreneurs, and innovators.
  3. Design - supports a community's transformation by enhancing the physical elements of downtown while capitalizing on the unique historic assets that set the commercial district apart.
  4. Promotion - promotion positions the Main Street district as the center of the community and the hub of economic activity.

New Mexico MainStreet Program Brochure: The Main Street Four-Point Approach®