MainStreet Program


A program of the New Mexico Economic Development Department, New Mexico MainStreet works throughout the state to help affiliated local organizations create an economically viable business environment while preserving cultural and historic resources. Learn more:


New Mexico MainStreet develops local capacity to engage people, rebuild places and grow the entrepreneurial, creative and business environment resulting in economically thriving downtowns, greater business and employment opportunities and a higher quality of life.

Our Strategies

New Mexico MainStreet has adopted the following strategies in partnership with local organizations to implement asset-based community economic development. A community’s assets may include the natural environment, socio-cultural, and economic assets.

Build Capacity for Local Economic Revitalization and Re-development Efforts

Develop local leadership and capacity to implement projects and initiatives that accelerate community appropriate economic growth and revitalization through the MainStreet Four Point Approach™.

Enhance the Entrepreneurial and Creative Economy

Building on the existing commercial base, arts, culture, advanced technology and creative assets in New Mexico MainStreet communities, strive to strengthen and support entrepreneurial and creative endeavors through assessment, education, planning, and collaboration.

Create Thriving Places in New Mexico

Develop strategies, tools and techniques and implement them with local partners to transform our downtowns, squares and villages into community assets where their greatest economic potential and realization can occur.  This includes great public spaces, buildings, streets and pedestrian areas, increasing economic viability through revitalization and placemaking, resulting in places to live and work that enhance people’s health, happiness, and well-being. 

Main Street Four-Point Approach®

New Mexico MainStreet is a licensed and accredited program of the National Main Street Center, Inc., a national leader focused on the revitalization of traditional and historic commercial districts. The program is part of a network of more than 43 state coordinating programs and more than 1,600 neighborhoods and communities.

New Mexico MainStreet uses a community-driven revitalization process that brings stakeholders from all sectors together to implement the comprehensive goals of the National Main Street Center’s Main Street Four-Point Approach® in their downtown districts. The four areas Organization, Design, Promotion, and Economic Vitality support the vision for the transformation of the downtown district.


Since 1985, New Mexico MainStreet has been helping local communities revitalize their downtown commercial districts with remarkable results. Thousands of jobs have been created and millions of dollars in private funds have been invested in New Mexico’s Main Streets since the program began.

5-Year Performance Measures (FY2014—FY2018) (Performance Metrics for all 28 NMMS Districts)

  • Private Sector Reinvestment:  $124,466,432
  • Private Building Renovations: 1,172
  • Net New Business and Business Expansion: 692
  • Net New Jobs Created: 2,714
  • Volunteer Hours: 186,070

5-Year Performance Measures in Rural Districts (Performance Metrics for (23 of 28) Under 50,000 in Population)

  • Private Sector Reinvestment: $48,093,139
  • Private Building Renovations: 882
  • Net New Business and Business Expansion: 545
  • Net New Jobs Created: 1824
  • Volunteer Hours: 154,279

Currently, there are 31 affiliated MainStreet Districts:

  1. Alamogordo MainStreet (Accredited)
  2. Downtown Arts and Cultural District, A NM MainStreet (Accredited)
  3. Artesia MainStreet (Accredited)
  4. Barelas MainStreet (Accredited)
  5. Belen MainStreet Partnership (Accredited)
  6. Carlsbad MainStreet (Accredited)
  7. Clayton MainStreet (Affiliate)
  8. Clovis MainStreet (Accredited)
  9. Corrales MainStreet, Inc. (Accredited)
  10. Deming Luna Country MainStreet (Accredited)
  11. Downtown Farmington: A MainStreet Project (Accredited)
  12. Gallup MainStreet Arts & Cultural District (Accredited)
  13. Grants MainStreet Project (Affiliate)
  14. Harding County MainStreet (Accredited)
  15. Downtown Las Cruces Partnership (Accredited)
  16. MainStreet de Las Vegas (Accredited)
  17. Los Alamos MainStreet (Accredited)
  18. Lovington MainStreet Corporation (Accredited)
  19. Mora Arts & Cultural Compound (Emerging Community)
  20. Nob Hill MainStreet (Accredited)
  21. Portales MainStreet (Accredited)
  22. Raton MainStreet (Accredited)
  23. MainStreet Roswell (Accredited)
  24. Ruidoso Midtown Association (Accredited)
  25. Santa Rosa MainStreet (Accelerator)
  26. Silver City MainStreet Project (Accredited)
  27. South Valley MainStreet (Accredited)
  28. Downtown Taos MainStreet (Accredited)
  29. MainStreet Truth or Consequences (Accredited)
  30. Tucumcari MainStreet Corporation (Accredited)
  31. Zuni Pueblo MainStreet Project (Accredited)