Case Study: Ideum

2 May, 2018

Ideum manufactures multitouch tables and walls using cutting-edge sensing and projection technology to create interactive, immersive social experiences in public places. The company custom builds its own hardware as well as designs custom software for the displays. Ideum has worked on custom projects for the Smithsonian, Monterey Bay Aquarium, the Museum of Science and industry in Chicago, Apple, Adobe, Coca-Cola, Boeing, Hewlett-Packard and Union Pacific.

About the Company

  • Established in 2006 in California
  • 45+ employees
  • Self-funded company that has grown steadily with NMEDD programs, including JTIP and LEDA
  • Ideum sells about 500 tables annually in more than 40 countries
  • 22,000 sq. ft. of facilities to support design, software & hardware development and fabrication

Economic Development Toolbox

  • LEDA investment of $75,000 in 2016
  • JTIP commitment of $1.1M beginning in 2011 and continuing through 2018

Ideum is working with the ABQ BioPark and the New Mexico BioPark Society to create educational exhibits for the new Penguin Chill Exhibition.  The exhibition focuses on penguins’ lives and how climate change is making their lives harder.  During their visit, BioPark guests will take on the role of scientists on an expedition to research penguins.   Guests will visit the Research Vessel BioPark where they can board a simulated icebreaker, investigate detailed 3D penguin models, and collect virtual data from Antarctica.  They can also make remote calls from the vessel to scientists doing actual research on Antarctic conservation.  More on the exhibition.

"JTIP's customized training is perfect for Ideum...... It has been exceptionally helpful to a privately-held company like Ideum.  JTIP staff introduced the company to LEDA.  Now LEDA is funding an expansion that allows the company to expand its product line and market."
Jim Spadaccini, Creative Director & Founder