Case Study: Vitality Works

Vitality Works is a manufacturer of botanical, vitamin and nutraceutical supplements, essential oils, and homeopathic products.  The company was started as a wellness center and compounding pharmacy in 1982.  As an early clinician, educator and pioneer in the field of wellness and herbal medicine, founder Mitch Coven began developing and manufacturing dietary supplement products for health professionals, and national and international nutraceutical companies in the 1990s.  Coven has since developed and manufactured thousands of formulas for the natural products industry.

About the Company

• VW had 120 employees in 2014 when the company announced an expansion of 50 new jobs
• Salaries range from $30,000 to $100,000
• 99.5% of Vitality Works’ products are exported out of state
• 110,000 SF facility on 22 acres in Albuquerque
• Facility is GMP certified, FDA registered, Kosher and Organic certified
• Vitality Works private labels and contract manufactures for many top national brands and for many national natural product chains across the country.

2018 Expansion

• 80 new jobs over the next five years
• Phase 1 of the expansion will add 35,000 SF to existing operations and will be complete by January 2019
• Phase 2 will expand production capacity and will be complete by April 2019
• Total investment of $7 million

Economic Development Toolbox

• State LEDA investment of $550,000
• Steady growth with the support of JTIP
  • $132,878.80 for 33 trainees in FY18
  • $151,137.50 for 34 trainees in FY17
  • $44,341.20 for 8 trainees in FY16
  • $74,815 for 7 trainees in FY15
  • $100,055 for 8 trainees in FY14

"Now we're growing with these economic incentives in ways we counldn't possibly imagine........"
Mitch Coven, CEO