Case Study: Wholesome Valley Farms

13 Feb, 2018

Hill Farms began in 1969 growing wheat and alfalfa.  Today, it is a diverse operation that is growing rapidly.  Co-owner, Jay Hill, is a second generation farmer who owns Hill Farms with his father, Jim Hill.  Jay also co-owns Organ Mountain Produce, which distributes produce to local restaurants. Jay is working with his wife, Katie, and his cousin, TJ Runyan, to open a farm-to-market store called FARMesilla. The store will educate kids on how food grows as well as give local farmers a place to sell their produce directly to Las Cruces consumers. 

About the Company

  • Hill Farms totals 900 acres of fresh produce, feed crops & livestock
  • Crops include pecans, pinto beans, onions (sweet, hot, red, white & yellow), red and green chile, and seasonal vegetables
  • Beef: select your cow (grass- or grain-fed) and it is delivered to your butcher
  • Jay Hill uses farming techniques that make the most of the natural resources of the Mesilla Valley
  • Produce and beef are responsibly, sustainably, and humanely grown
  • Jay Hill applies his passion for photography to capture daily life in the field and his love for agriculture

About the Project

  • Wholesome Valley Farms is a project of Hill Farms that includes renovating an abandoned egg facility and converting it into seed drying warehouses and green houses for year-round production
  • Private investment of $12 million
  • 90 full-time (high impact) jobs in a colonia (Berino) by June 2022
  • $33 million economic impact over 10 years
  • Remediation of high nitrate levels on the water table left by the chickens

Economic Development Toolbox

  • LEDA investment of $620,000

More about Hill Farms

Wholesome Valley Farms
We are humbled by the support from the people of Berino and we look forward to a long and fruitful relationship with the community. Because of the community support and the LEDA incentives, we are able to bring life back to this abandoned facility.”

- Jay Hill, Farm Manager for Wholesome Valley
New Mexico has no inventory tax, the lowest property taxes in the nation (Tax Foundation), and does not tax consumables used in manufacturing - including electricity and natural gas. 
New Mexico’s electricity prices are very competitive.  The average industrial price for a kWh is 19% less than the U.S. average. (EIA, 2017)
 New Mexico’s perfect climate for agriculture also ensures the on-time delivery of goods. Located among the fastest growing states in the nation – from New Mexico goods reach Arizona, Colorado, Nevada and Texas within one day, and California within two days.