MainStreet Program Services

New Mexico MainStreet serves as a resource and support for network communities, providing professional technical assistance, resources, and information in community revitalization efforts to create healthy, sustainable downtowns. From the basics of the Main Street Four-Point Approach® to advanced downtown development strategies, New Mexico MainStreet offers educational and specialized services to designated communities.

Our work supports:

Rural Economic Development—specialized project-based revitalization to build sustainable and resilient local economies, particularly smaller towns and villages with populations of less than 7,500.

Resource Development—matches professional services to Federal, State, Foundation, and other resources for downtown development.

Public Infrastructure—with local government partners create visible improvements including pedestrian safety, placemaking, and civic spaces to drive private sector reinvestment in commercial property.

Creative Economy & Cultural Economy—grow cultural businesses, support cultural entrepreneurs, and advance creative industries.

Entrepreneurship – work with designated programs to create a strong economic environment for new business start-ups and business expansions.

Architectural Improvements—restore buildings and improve and create vital public spaces that engage property and business owners, local organizations, and volunteers to implement design projects.

Historic Preservation—provide services focused on historic restoration of buildings and renovation of cultural facilities.


On-Site Professional Technical Assistance

New Mexico MainStreet Revitalization Specialists provide professional technical assistance in all aspects of the Main Street Four-Point Approach® - Organization, Design, Promotion, and Economic Vitality. Designated MainStreet communities receive customized in-field services to implement their economic revitalization projects.



  • Comprehensive asset-based economic development specialists
  • Education and training, peer-to-peer learning, and professional development
  • Local planning to guide economic revitalization projects.
  • Community-based visioning, planning, and adopted District Master/MRA plans
  • Image Development, Branding, Marketing and Graphic Design
  • Destination-based event development
  • Pipeline development through project prioritization and needs assessment
  • Create community tool box and adopt redevelopment tools
  • Financial tools and incentives to support local projects: Capital Outlay, LEDA, USDA, HUD, EDA, NMDOT, NMFA, etc.
  • Improved organizational capacity and performance
  • Business innovation resources and economic analysis
  • Finance strategies to attract new investments and capital
  • Fundraising and Grant Writing
  • Public infrastructure improvements and street improvements, pedestrian safety, traffic-calming, curb extensions, parking, wayfinding, and landscape improvements.
  • Building rehabilitation, redesign, adaptive reuse, conservation and stabilization, building additions, and infill.
  • Improvements to “Curb Appeal,” including signage, awnings, lighting, and general marketing to increase business traffic.